Tag: celebrity endorsement

celebrity endorsement

Regulatory/FDA

Myers: FDA Priorities Persist Amid Challenges

Myers: FDA Priorities Persist Amid Challenges

Jan. 24, 2022 – With the COVID-19 pandemic heading into year three, the Food and Drug Administration (FDA) faces ongoing challenges but continues to work on four primary agency priorities, according to Nancy Bradish Myers, president of Catalyst Healthcare Consulting, who spoke at a Jan. 21 Coalition for Healthcare Communication webinar, “A New Start for […]

Read more

Regulatory/FDA

Impact of Celebrity, Influencer Drug Product Endorsements to Be Studied by OPDP

Impact of Celebrity, Influencer Drug Product Endorsements to Be Studied by OPDP

Feb. 3, 2020 – How much effect the status of drug product endorsers – be they celebrities, physicians, patients or social media influencers – has on consumers is the subject of a new study proposed by the FDA’s Office of Prescription Drug Promotion (OPDP) in the Jan. 28 Federal Register. “We are interested in the […]

Read more