Tag: Advertising Coalition

Advertising Coalition

Legislative

Sen. McCaskill Files Tax Bill Amendment to Eliminate Ad Tax Deduction

Sen. McCaskill Files Tax Bill Amendment to Eliminate Ad Tax Deduction

Nov. 13, 2017 – While it seemed like the elimination of the pharma advertising tax deduction was not on the tax bill table, Sen. Claire McCaskill (D-Mo.) today filed an amendment to eliminate that tax deduction. “Although we’re taking this seriously, a Senate Democrat filing an amendment to a Republican-controlled bill is perhaps not a […]

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Washington Focus

Coalition: Contact Congress Now about Ad Tax Deductibility

Coalition: Contact Congress Now about Ad Tax Deductibility

Oct. 10, 2017 – Many in the medical marketing industry have already reached out to their members of Congress to express their support for the full and immediate deductibility of all marketing costs, but those who have not need to do so right away, according to Coalition for Healthcare Communication Executive Director John Kamp, who […]

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Washington Focus

The Marketing Implications of Tax Reform

The Marketing Implications of Tax Reform

By John Kamp, Coalition for Healthcare Communication Executive Director May 11, 2017 – Although no one seems to like the new Trump/Ryan healthcare bill, House staffers now (finally) are preparing for the next big Republican effort – overhauling the tax system for both individuals and corporations. Like healthcare, everyone seems to agree that an overhaul […]

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Davidson Sums Up Past and Current State of DTC Ad Restrictions, Ad Tax Deduction

June 7, 2016 – The Advertising Coalition (TAC) Executive Director Jim Davidson gave industry’s next generation a comprehensive overview of the battle the prescription drug industry has fought over the years to protect its right to advertise at the recent Coalition for Healthcare Communication Rising Leaders Conference held in May in Washington, D.C. Davidson summarized […]

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Industry on DTC Advertising Study: An Informed Patient Enables Better Care

Dec. 3, 2012 – Several industry advertising experts have weighed in regarding what message drug companies should take from a recent study published in Cancer regarding the impact of direct-to-consumer (DTC) advertising for aromatase inhibitors (AIs). The study, released in November, found that DTC advertising (DTCA) for AIs “was associated with increases in appropriate prescriptions […]

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Fall 2011 Update: Four Things Industry Should Know

  By John Kamp, Coalition for Healthcare Communication Executive Director Sept. 13, 2011 — Debates over health care and related marketing costs are certain to arise as the Congress and White House struggle to reduce the deficit,  stimulate the economy and prepare for the upcoming elections. Meanwhile, the IMS Supreme Court decision is causing a […]

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Sorrell v. IMS: What Marketing Professionals Need to Know

By John Kamp, Executive Director, Coalition for Healthcare Communication July 18, 2011 — For those who have not read the entire June 23 Sorrell v. IMS Health Inc. Supreme Court decision (No. 10-779), here is a quick summary of what happened and what drug marketing executives need to know. Top line, the Supreme Court majority […]

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Call for Do Not Track Legislation Intensifies at Senate Hearing

Obama Administration Says Legislation Would Provide “Firm Legal Foundation” March 17, 2011 — Current industry self-regulation on digital tracking and marketing practices may not be enough to stave off legislation establishing a mandatory Do Not Track program, according to testimony and remarks made at a Senate Commerce, Science & Transportation Committee hearing held March 16 […]

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General

CHC Weighs In on Commerce's Internet Privacy Report

CHC Weighs In on Commerce's Internet Privacy Report

Jan. 31, 2011 – The Coalition for Healthcare Communication (CHC) today signed on with other leading marketing organizations to the Direct Marketing Association’s joint industry comments regarding the U.S. Department of Commerce’s Internet Policy Task Force’s green paper, entitled Commercial Data Privacy and Innovation in the Internet Economy: A Dynamic Policy Framework. work from home […]

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General

Coalition Focus for 2011

Coalition Focus for 2011

Although 2011 brings political party shifts in Congress and new challenges, the mission of the Coalition for Healthcare Communication (CHC) remains the same: To protect, for society and individual patients, the benefit of the free flow of healthcare information. This year the CHC will be focusing on four major issues: (1) tax treatment of marketing […]

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