Marketing Health Products: How New FTC and FDA Regulatory Guidance Redefines the Law and Agency Compliance

At the end of 2022, the Federal Trade Commission (FTC) released its Health Products Compliance Guidance—a blanket overhaul of the 1998 Guidance, Dietary Supplements: An Advertising Guide for Industry. The 2022 Guidance expands its scope to guide advertising practices for “any health-related product,” including dietary supplements, foods, over-the-counter (OTC) drugs, homeopathic products, devices, health equipment, diagnostic tests, and health-related apps” attempts to “correct misunderstandings” and “urban myths” that have circulated about past FTC substantiation standards. Separately, the Federal Drug Administration (FDA) finalized its Drug Products Labeled as Homeopathic guidance document, which explains FDA’s risk-based approach to prioritizing enforcement action for homeopathic drugs that FDA considers to be illegally marketed. 

Join the 4A’s and the Coalition for Healthcare Communication (CHC) for insights from Claudia Lewis, Partner at Venable LLP and co-chair of the firm’s FDA Group, on the federal government’s march toward more stringent substantiation and disclosure standards for marketing healthcare products. She’ll provide her expertise to tease out the gaps between the 1998 FTC Guidance and the updated Guidance and explain how the 2022 guidance memorializes decades of case law and FTC enforcement actions. What likely pitfalls might bring an FTC enforcement action alleging an unfair or deceptive practice for healthcare companies in light of this new guidance? How should stakeholders reevaluate their advertising and marketing materials for health-related products to ensure compliance with FTC standards in light of the 2022 guidance?

  • Webinar: Thursday,  March 2, 2023 at 11:00 am ET
  • Faculty: Claudia Lewis, Partner at Venable LLP and Co-chair of the firm’s FDA Group
  • Zoom link to be provided to registrants
  • Tuition: FREE for 4A’s and CHC Members




This is a members only, must-attend event for any 4A’s or CHC member operating in the food, supplement, personal care, health equipment or app, or related industries. 

***CHC members should create a 4A’s account through the event registration process to access to the event.***

For further information, please contact