Category: DTC Advertising

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Talking Points on the Benefits of Healthcare Communication & Marketing

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Oklahoma Bill Would Broadly Ban DTC Pharmaceutical Advertising

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FDA Issues Long-Awaited Final Rule for DTC Prescription Drug Ads

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Maryland Supreme Court Punts State’s Digital Ad Tax Back to Lower Court

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OPDP To Study Medication Adherence Claims

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Presentation of Risks in DTC Video, HCP Webpage Yields Enforcement Letter for Bausch Health

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OPDP Cites Lilly for Omission of Risk Info in Trulicity Instagram Post

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OPDP, Lilly Come to Terms Over TV Ads for Migraine Drug

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“List Prices in DTC Ads” Proposal Reintroduced After Aduhelm Pricing Decision